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JMI Looks logo

Wordmark for an Australian eyewear company, built around the glasses themselves.

JMI Looks wordmark with the two Os drawn as eyeglass lenses

The brief was a clean, legible wordmark for an eyeglasses retailer. The two Os in “Looks” do the work — set as lenses in the brand blue, so the mark reads as a pair of glasses at any size without needing a separate icon.